Designing effective choice architectures (Nudges) for behavioural shifts
Changing individual behaviors is key to tackling some of today’s most pressing societal challenges such as the COVID-19 pandemic or climate change, as well as managing employees in today’s distributed organizations. Creating choice architectures (that define the physical, social, and psychological context in which decisions are made) has become extremely critical to inculcate personally and socially relevant behaviors at an individual level. Nudges have the power to transform organizations via the individuals, influencing, and being influenced by each other in an intrinsic social process. What makes a ‘nudge’, a ‘nudge’? Thaler and Sunstein defined a nudge as: “… any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives” . It is critical that a nudge influences people towards behaviours that could positively impact their own lives and create better teams or societies.